The South African Music Business 3rd Edition is an indispensable guide for everyone working in or wanting to get into the South African music industry. The first edition was read by CEOs, famous artists, industry researchers, government officials and able entrepreneurs alike. As this was the first comprehensive textbook on the inner workings of the SA music trade, it was quickly recognised as a landmark work and has become a local non-fiction best seller.
Extensively revised and updated, the third edition digs deeper into the most advanced marketing opportunities, thorny legal issues and latest statistics. It fine-tunes finance and provides a world-first with a section on tax issues specific to the South African music industry. Placing emphasis on multiple music business sectors, it showcases the latest developments in the music industries, including revised legal sections. It even expands on overlooked business vehicles and career options. You’ll also find:
This is what people had to say about the The South African Music Business:
“As the editor of Music Industry Online, I have to say that anyone with any interest in breaking into or at least understanding the local music industry should get themselves a copy of this book... I strongly suggest this book to anyone even remotely involved with South Africa’s music industry.”
– Richard Rumney, MIO
“I have a lot of respect for the legendary Jonathan Shaw. He is a true SA music supporter and making a difference. If you are involved with music, I want you to eat, drink and sleep with this book by your side... it could change your life forever!”
– Barney Simon, Rock DJ & TV presenter
“Jonathan’s book has been a smash hit with my students. We all love it and find it very useful. It’s about time someone with great insight into our industry wrote it.”
– Xavier Saer, lecturer, Songwriter’s Toolkit
“The book is excellent and very comprehensive. I am also very impressed with what a huge undertaking it was.... you should be able to submit it as a Phd project.”
– Izan Greyling, lecturer in Television, Drama and Production Studies, Durban University of Technology
“A comprehensive journey into the mind of the SA music business, superbly written and researched by Jonathan Shaw.”
– Cindy Alter, lead singer, Clout
“This is the only title in South Africa to comprehensively tackle all the [music] industry topics and, as such, is long overdue.”
– BPM magazine
“Jonathan, here you go again. After this second edition things will never be the same; none shall dare say that not much has been written on the SA Music Industry! Great work!”
– Zuko Pokwana, MOSHITO committee member and author of AmaZizi: The Dlamini of Southern Africa.
“Jonathan Shaw taught me most of what I know about the music industry.”
– Rob Rodell, singer-songwriter, winner of the Top Billing Momentum Lifestyle Music Award, author of Flip Simon the Finger.
“Have you… read Jonathan Shaw’s The South African Music Business? This book is a must-read for anybody in the music business – especially if you’re new in the industry – and will give you a better understanding of the workings of the many intricate facets that make up the weird and wonderful world that is the SA music scene.”
“I bought [Shaw’s] book and love it and think it is the one resource SA musicians have been waiting for, for many years!”
– John Ellis, Tree63
“Where there was nothing, there is now something and the industry at every level owes thanks to Shaw for undertaking and completing this mammoth task.”
– Gwen Ansell, Business Day
“If there is any musician who is serious about their craft or career, this book should definitely be part of your collection.”
– Kahn Morbee, The Parlotones
The South African Music Business was first released in July 2007. Since then, this is what has happened:
• The book was launched at Moshito, the South African music industry trade conference, by Xarra Books, in August '07; it was a great success.
• The website Powerzone (www.powerzone.co.za) published a press release in June of 2007 which went out on their newsletter as well.
• Within two weeks of being launched, the book was spoken about on Julio Garcia’s 94.7 Homebrew show without our knowledge – he interviewed the author two weeks later.
• SAMRO promoted the book in their Music Notes quarterly with a full page colour ad sent to 10 000 people;
• Music Industry Online has showcased and reviewed the book, as has BPM;
• Five universities (UCT, UKZN, WITSPlus, DUT, UOP) four academic institutions (ASE, COPA, etc.) and three associations have either bought books for their students or offered it to them (WCMA, CASA and SAMRO);
• Every music business lecturer from any academic institution who order books for their students get a free Educator’s Resource CD which contains, amongst other things, PowerPoint slides for every chapter, author’s recommendations for teaching the material, exam questions and practical project ideas, to support the lecturer in teaching the subject.
• Emerging Sounds gave away a copy of the book to one of the bands in a raffle in their 2007 National final;
• HP 'Design your personal lifestyle competition' gave away a copy of the book to the 2008 South African winners, JacSharp, in their International final;
• The winners of the Vivacious Voice ‘Dazzle them with words’ Lyric Writing Contest 2008 received copies of the SAMB;
• We’re on our ninth print run since July 2007 and secon edition since 2010;
• The book is supported by MOSHITO, SAMRO and NORM and the latter two contributed case studies. RISA kindly supplied many of the statistics;
• WOMAX invited us to the International conference to speak about the book in 2008;
• Barney Simon requested the author to speak on his show for 5 weeks, specifically on the book, so that musos out there could get answers to some technical questions. The show took place at 20h30 on Tuesday nights, Radio 2000. The first show was on 12 February 2008.
• Barry Ronge interviewed the publisher and the author on Sunday 09 March 2008 on Radio 702.
• Carol Mashigo from Radio 2000 interviewed the author for her evening show on the station in June 2008.
• Xarra Books again presented the book at Moshito 2008. The author was available for autographs each day.
• Athol Williams from Classic FM interviewed the author on the ‘State of the Nation’ Programme on Wednesday 17 September 2008. Williams also interviewed one of Shaw’s artists, Rob Rodell (winner of the Top Billing music award 2006).
• Having set the standard, the book is now used in most academies that have courses on the Music business, such as WITS Plus, WITS Music department, Soul Candy, Music Business Academy, DUT, Musica Academy of Gauteng. It is in libraries at UCT, UNISA and Kwa-Zulu Natal.
Jonathan Shaw was born in Johannesburg in 1981. He attended the University of the Witwatersrand in Johannesburg and obtained a Bachelor of Commerce degree with Honours in Business Economics in 2004. He has also attained a certificate in sound engineering from Inhouse Audio Training while later completing Pro Tools courses at the Academy of Sound Engineering.
Shaw is a music business entrepreneur. His first love and passion is making music and is a professional record producer who works with a multitude of artists and record labels in a freelance capacity. He runs his own recording studio called Shaw Music Studios. Music and recording have been his obsession for most of his life with guitar, bass, vocals and piano being his trusted companions in his career. He is also a music business consultant and provides business consulting to the music industry through his company Ibilion Music. He lectures a short course, Management and Marketing for the Music Industry at Wits Plus, the Centre for Part Time Studies, at the University of the Witwatersrand as well as at the Academy of Sound Engineering. He has spoken at numerous workshops and conferences, both nationally and internationally, on music business topics including Moshito, the South African music conference and exhibition.
Shaw is also one of the pioneering partners behind the Music Business Academy – a dedicated school for music business courses and workshops. He has conducted research for the Gauteng Provincial Government to inform the Gauteng Music Strategic Framework in 2009.
Shaw continues to write many articles and columns, particularly for the BPM Magazine, Muse Magazine, Music Industry Online, The Mail & Guardian and the South African Journal of Business Management.